Strategy
Development

Development of near to long range corporate, portfolio, brand, and organizational strategy

Product Development & Commercialization

New  product development, brand development, and integrated commercialization planning

Launch
Excellence

Launch planning and program management of innovative products, new indications, and line extensions

Operational
Effectiveness

Design, capability development, and optimization of commercial operations, distribution, and enabling functions

Organizational
Design

Operating model and organizational design, including M&A integration, restructuring, and transformation initiatives

Innovation and Transformation

Capabilities development, commercial transformation, innovation, and culture 

Examples of Prior Engagements

CNS Portfolio Brand Strategy

Engaged by a mid-sized pharmaceutical company to lead CNS brand strategy development for three brands in their CNS portfolio.  Led insights synthesis and competitive analysis, development of strategic imperatives, and optimized the supporting tactical and investment plan.  Developed and implemented best practice brand planning methodologies across the portfolio.

Commercialization Planning

Led commercialization strategy and operational planning for ultra-rare Oncology company preparing to launch flagship asset in an evolved specialty model.  Developed brand, marketing, distribution and channel, market access, patient services, and commercial capabilities and led launch readiness planning,

Operational Effectiveness

Supported a rare disease company in evaluating and reinventing their channel strategy, distribution model,  product ordering, and patient services for a complex product requiring cold chain distribution and pharmacy preparation. Led strategic planning and designed end-to-end operational workflows with enhanced data and tech automation to improve reliability and efficiency while elevating the customer experience.

Transformation

Redesigned the business planning and review design, process, and execution for a mid-sized pharmaceutical company with multiple business units. Prior industry experience includes leading the largest integration of a US pharmaceutical company in the past decade, leading commercial transformation initiatives at two prior companies, and leading commercial operating model and organizational design for a third.